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Specialists in Home-Service Growth

Marketing That Sends You Actual Work.

Not impressions. Not vanity reports. Booked jobs. Sagehill Marketing runs local SEO, Google Ads, paid social, call tracking, and website design for home service companies across a growing list of trades, from pest control and HVAC to septic, electrical, and pool service. And we can show you which dollar produced which call.

The Trades We Work In

Pest ControlHVACPlumbingRoofingRestorationGarage DoorTree ServiceSepticElectricalConcrete LevelingPool Service
A roofing crew working across the roof of a brick home in a residential neighborhood, ladders set against the house and materials staged on the lawn.
Sagehill Market Capture System

Keep the trucks rolling and the crew busy.

We put you in front of the jobs worth taking, not just any job.

Built for Home Services

Specialized, not generalist

Focused on Calls & Leads

Outcomes over vanity metrics

Cross-Channel Strategy

SEO, ads, social, unified

Clear Attribution

Know what's driving revenue

Sound Familiar?

Scattered Tactics
Don't Build
Sustainable Growth.

You run good trucks with good techs. When growth stalls, it's almost never the work, it's that nobody running the marketing has ever done it for a company that gets paid per job, in a service area, against six competitors on the same Google page.

“We know we should be growing faster. We're just not sure what's actually working.”

Said to us regularly by the home service operators we work with.

01

Three different vendors run your SEO, your ads, and your tracking, and none of them talk to each other.

02

Your "marketing guy" sends a report full of impressions. Your dispatcher still asks where the calls went.

03

Ad spend keeps climbing while half your leads are price shoppers and out-of-area junk calls.

04

Nobody can tell you what a booked job actually costs you to acquire, or which channel produced it.

05

You don't want another vendor selling their slice. You want someone who sees the whole board.

Our Operating Framework

The Sagehill
Market Capture System

A phone that rings with real customers doesn't come from one clever tactic. It comes from five jobs done in the right order, and no steps skipped.

Step 01

Be Found

Local Organic Visibility

Dominate local search where buyers are already looking. We build the foundation. Google Business Profile, local SEO, service and location page strategy, so your company shows up when it matters most.

Learn more

Step 02

Capture Demand

High-Intent Paid Search

Intercept buyers who are actively searching for your services right now. Google Ads, Local Services Ads, and conversion-focused landing pages designed to turn clicks into qualified calls.

Learn more

Step 03

Create Demand

Paid Social & Retargeting

Stay visible and build preference in the markets you want to own. Paid social, retargeting, and seasonal campaigns that create awareness before someone needs you, so you're top of mind when they do.

Learn more

Step 04

Track What Matters

Call Tracking & Attribution

Stop guessing what's working. Call tracking, lead source visibility, and attribution reporting that shows you which channels are producing real opportunities, not just traffic.

Learn more

Step 05

Lead Strategically

Outsourced CMO Guidance

A real marketing brain in your corner. Budget guidance, channel prioritization, growth planning, and someone who ties the whole system together so your dollars go further and your decisions get sharper.

Learn more

Want to see how it maps to your market?

See If We're a Fit

Full-Funnel Visibility

Every lead tracked.
Every dollar traced.

Most home service companies have no idea which marketing channel actually drives calls, or whether those calls turn into booked jobs. We fix that. Every inbound lead is attributed to its source, so you know exactly what is working and what is not.

Every call

Recorded & tagged

9+

Lead sources tracked

Monthly

Numbers you can read

Close-up of a plumber in work gloves fitting a valve onto a radiator pipe with hand tools on the truck bench.
Full-Funnel Attribution

Every call has a source. Every job has a number.

We connect the wrench time back to the marketing dollar that caused it.

Industries We Serve

Built for Home Services.
Not Generalists.

Every client we work with operates in a home service market. That focus is intentional, it's where our benchmarks, our instincts, and our results live.

Pest Control

High-frequency residential, seasonal spikes, and competitive local markets that reward the company with the strongest search presence.

Seasonality creates huge swings, smart attribution helps you capture peak demand without over-spending in shoulder months.

HVAC

Emergency demand, scheduled maintenance, and system replacements all behave differently. We build strategies that capture all three.

The highest-converting HVAC leads come from search at the moment of breakdown, your ads need to be there within minutes.

Plumbing

Emergency calls and big-ticket remodel work require very different acquisition strategies. We separate them and optimize each.

LSAs dominate the plumbing lead landscape, companies not enrolled are often invisible to their best prospects.

Roofing

Storm events, insurance jobs, and elective replacements each have distinct search patterns. Position your brand to capture them all.

Storm-chasing competition spikes fast. Pre-built campaigns that activate on weather data give you a first-mover advantage.

Restoration

Insurance and emergency work requires an always-on presence and a frictionless path from search to answered call in under two minutes.

Speed to contact is everything in restoration. We build systems that measure and optimize response time as a KPI.

Garage Door

High local search volume and clear buyer intent make this one of the most direct paid search opportunities in home services.

Competitors in garage door often miss the evening and weekend demand surge, precise ad scheduling wins these calls.

Tree Service

Storm response, proactive removal, and ongoing maintenance are distinct audiences. A layered strategy captures the full landscape.

GBP ranking in tree service often depends on photo volume and recency, a systematic review and photo strategy moves the needle fast.

Septic

Pumping routes, emergency backups, and high-ticket installations each behave differently. We build marketing that works all three jobs at once.

One system replacement can pay for a month of ad spend, knowing which campaign produced it changes every budget decision.

Electrical

Emergency calls convert in minutes; panel upgrades, EV chargers, and generators take weeks of research. We build marketing that captures both ends.

The highest-ticket work in the trade is the least marketed, project pages for panel, EV, and generator searches are still unclaimed in most markets.

Concrete Leveling

Sunken driveways, trip-hazard sidewalks, and mudjacking vs polyjacking researchers. We build marketing that fills routes and wins the method search.

Tickets are small, so economics live in route density: campaigns and service-area targeting built around neighborhoods, HOAs, and property managers, measured per booked opportunity.

Pool Service

Recurring weekly routes with repair and equipment margins stacked on top, inside a demand wave that peaks in spring. We build marketing that signs routes and captures the season.

Maintenance is where most of a pool company's revenue sits, yet repair and equipment searches, the margin layer, are left to aggregators. Real pages win them back.

Don't see your trade?

If you run a home service company and want to grow, we should talk.

Let's Talk

Why Sagehill

The Difference
Is the Focus.

Plenty of agencies can log into an ad account. Very few know what happens after the phone rings, because they've never stood next to it.

✓

We know what a booked job is worth.

Home services is the whole business, not one vertical among many. Every benchmark we quote, every budget we build, every call we listen to comes from the trades. We know what an emergency water removal job pays versus a drain clean, and we spend accordingly.

vs. a generalist agency that treats you like any other client

✓

We talk to your dispatcher, not just your inbox.

We don't just run Google Ads and send a PDF. We look at what your office hears on the phone, what your techs find in the field, and what your P&L says at month end. Then we adjust the marketing to match all three.

vs. a vendor who only sells you what they manage

✓

We tie activity to revenue, not vanity metrics.

Rankings and impressions are leading indicators. What we optimize for is calls, booked jobs, and cost per acquired customer: the numbers that show up in your P&L.

vs. reports that look impressive but tell you nothing useful

✓

We take a crew's worth of clients, not a city's.

Sagehill doesn't have 200 clients, and we're deliberate about keeping the roster small. We limit it the same way the best contractors in your market limit their crews: do excellent work for people who appreciate it, and don't overextend. When you call, you get us, not an account manager reading a script.

vs. a high-volume agency where you're client #183

✓

There's no secret sauce. There's the work.

Agencies that act like they have a proprietary algorithm rarely do. What wins is unglamorous: clean tracking, honest numbers, listening to recorded calls, killing the ads that don't produce jobs, and doing it every month without being chased.

vs. an agency that sells their 'process' as the differentiator instead of the work itself

An HVAC technician bent over an open condenser unit on a rooftop, testing components with a meter in hand.
Real Clients. Real Trucks.

The systems keep running because the tech shows up.

Our job is making sure the phone rings before the truck rolls.

Proven Results

Growth that compounds.
Month after month.

Unlike one-off campaigns, our system builds on itself. The SEO you earn in month three amplifies the ads you run in month six. Call tracking data from month one sharpens your bidding strategy in month twelve. It is compounding, not just spending.

60-90

Days to first lift

Multi-yr

Avg. client tenure

↑ ROAS

Per dollar, per truck

From the Field

Operators on the Other End of the Line

We'd been running Google Ads for two years with a national agency and had no idea whether they were actually working. Sagehill cleaned up the account, tied calls to keywords, and we cut our cost per booked job by nearly half in the first quarter.
M
Marcus
Owner, Plumbing Company , Texas
Most agencies gave us the same pitch: rankings, traffic, leads. Sagehill was the first one that talked about our market specifically and what our competitors were doing. That conversation alone was worth it.
R
Renata
Co-owner, HVAC Company , Southeast
I was skeptical about LSAs. Sagehill walked me through exactly what to expect, set realistic numbers, and got us verified in weeks. We're booking jobs directly from Google now without paying a middleman.
D
Derek
Owner, Pest Control Company , Pacific Northwest

Strategic Advisory

Outsourced CMO

For Growing Home Service Operators

  • Quarterly growth planning sessions
  • Budget reallocation guidance
  • Vendor and tool recommendations
  • Team hiring + structure advice
  • Competitive market monitoring
  • Channel performance reviews

Best fit for operators who…

Are too busy to manage marketing strategy themselves but want a real expert overseeing their growth, not another vendor selling them services.

Available spots

Limited

We keep our roster small

Advisory Service

A Marketing Brain
In Your Corner.

Most growing home service operators don't need a full-time CMO, but they do need someone at that level of thinking in their corner.

Sagehill's Strategic Advisory service gives you an outsourced marketing leader who sets strategy, oversees execution, allocates budget, and holds your channels accountable. You get the leverage of senior marketing experience without the overhead.

Comprehensive marketing audit to start

Monthly strategy calls and ongoing access

Cross-channel coordination across all services

Quarterly planning and KPI review

Learn About Advisory

Client Results

The Numbers That Matter
to Home Service Operators.

Pest ControlSoutheast Market

Regional Pest Control

18 months engagement

Revenue

$2.8M → $4.2M

Key Metrics

Local Pack Rankings

+340%

Inbound Call Volume

+87%

Cost Per Acquired Customer

-31%

50% revenue growth through integrated SEO + Google Ads strategy

A regional pest control operator with strong repeat business but stagnating new customer growth. We rebuilt their local SEO foundation, launched targeted Google Ads by service and geography, and implemented call tracking that revealed which channels were actually producing booked jobs.

HVACMidwest Metro

HVAC + Plumbing Group

24 months engagement

Revenue

$6.1M → $9.8M

Key Metrics

Attributed Revenue Tracked

$3.7M

GBP Ranking (Emergency Queries)

Top 3

Ad Spend Efficiency

+62%

Multi-service attribution overhaul enabled $3.7M revenue growth

A multi-service home services group with two divisions operating in the same market, with no shared attribution framework. We built a unified reporting system, separated and optimized each division's ad strategy, and ran coordinated seasonal campaigns that improved cross-sell rates.

RoofingStorm-Prone Midwest

Roofing & Restoration Company

12 months engagement

Revenue

$1.4M → $3.1M

Key Metrics

Revenue Growth

+121%

Emergency Campaign ROAS

8.4x

Organic Lead Growth

+215%

Storm-activated campaigns doubled revenue in 12 months

A young roofing and restoration company with strong field operations but no marketing infrastructure. We built their digital presence from scratch. GBP, local SEO, review systems, and storm-activated search campaigns that captured surge demand before competitors could respond.

Results are representative of client outcomes. Individual results vary based on market, budget, and starting point.

Who We Work With

Are We a Good Fit?

The clients who thrive with Sagehill share a few traits. See how many sound like you.

✓

You're probably a great fit if…

  • An established home service company with real capacity to take on more work, and the equipment and crews to handle it

  • You compete in a local market with real search volume

  • You're spending (or ready to spend) on paid search and SEO

  • You want to know your cost per booked job, not just your rankings

  • You want tracking and attribution wired in from day one, so every dollar is accountable

  • You're looking for a partner who brings strategy and picks up the phone, not a ticket queue

  • You want results measured honestly, month over month

Sound like your operation? A strategy call is the fastest way to find out.

Sound like you? Let's talk.

Book a strategy call. We'll ask the right questions, review your current setup, and together we'll see if we're a fit.

Book a Strategy Call

Ready to Grow?

Stop Guessing.
Start Growing.

Book a strategy call with Sagehill. We'll review your market, your current marketing, and tell you exactly what we'd do differently.

No pitch decks. No fluff. Just a real conversation about your market and your numbers.